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Wolff Set to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic achievements in F1

Toto Wolff is engaged in advanced talks to sell part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6 billion – a record for a Formula 1 squad – after the McLaren team were valued at £3.5 billion in an adjustment to corporate structure last September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a shareholding approximately 5%.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes and industrial group Ineos, who both hold one-third of the enterprise.

An official representative stated: "We are providing no comment on this. The management structure of Mercedes F1 will remain unchanged, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in F1."

Valuation Growth

The deal would represent a significant increase in worth of the Mercedes team after Ineos bought its share for £208m in 2022.

The rise reflects the growth in market values of Formula 1 outfits in the past few years due to the increasing appeal of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458m) at cinemas worldwide.

The film represents Pitt's most successful movie and the highest-earning sports movie to date.

Current Performance

Mercedes are runner-up in the team standings, behind McLaren Racing, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has won 2 of the 21 races this year and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

By

Laurie Marsh

A passionate collector and writer specializing in vintage trading cards and sports memorabilia, with over a decade of experience.

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